Marketing And Sales
Marketing and Sales
Marketing is “the action or business of promoting and selling products or services, including market research and advertising.” – Google dictionary 2014. Marketing is important to an organisation’s success, because it helps them promote and sell their products, as well in bring in customers, by doing market research and knowing what customers want.
Target Market
Sony’s target market is everyone. Sony make products for every age and gender.
Marketing Strategy
Product: Sony try’s to make product for everyone, by using simple designs and easy-to-use products. For children, Sony produce gaming consoles and games, to entertain the younger market, as well as music and movies for the teenage-young adult range. Sony specialize in the production of quality TV’s, for the whole family to use, which is why one TV is all you need. Even Seniors are using Sony products, because of their uncomplicated features, and people-friendly design.
Price: Sony have marketed their price beside the economy. If the economy is up, Sony will either increase or decrease their prices, depending on what their competitors are doing. Sony also take in mind what their customers are doing, and will try to lower manufacturing costs, so that final costs can be lowered.
Promotion: Sony try to promote their products with ads, such as the “make-Believe”, “Paint” splash ad, “Play-Doh”, bunny ad, “Pyramid” Egyptian ad, as well as FIFA World Cup advertising, as the are an official sponsor.
Place: You can find all of Sony’s products in any well-known electronics store, such as “Harvey Norman” or “JB-HI-FI”. Sony also use product placement in movies, to advertise their products, as show in “The Amazing Spider-Man 2” which was created and owned by Sony.
Marketing is “the action or business of promoting and selling products or services, including market research and advertising.” – Google dictionary 2014. Marketing is important to an organisation’s success, because it helps them promote and sell their products, as well in bring in customers, by doing market research and knowing what customers want.
Target Market
Sony’s target market is everyone. Sony make products for every age and gender.
Marketing Strategy
Product: Sony try’s to make product for everyone, by using simple designs and easy-to-use products. For children, Sony produce gaming consoles and games, to entertain the younger market, as well as music and movies for the teenage-young adult range. Sony specialize in the production of quality TV’s, for the whole family to use, which is why one TV is all you need. Even Seniors are using Sony products, because of their uncomplicated features, and people-friendly design.
Price: Sony have marketed their price beside the economy. If the economy is up, Sony will either increase or decrease their prices, depending on what their competitors are doing. Sony also take in mind what their customers are doing, and will try to lower manufacturing costs, so that final costs can be lowered.
Promotion: Sony try to promote their products with ads, such as the “make-Believe”, “Paint” splash ad, “Play-Doh”, bunny ad, “Pyramid” Egyptian ad, as well as FIFA World Cup advertising, as the are an official sponsor.
Place: You can find all of Sony’s products in any well-known electronics store, such as “Harvey Norman” or “JB-HI-FI”. Sony also use product placement in movies, to advertise their products, as show in “The Amazing Spider-Man 2” which was created and owned by Sony.
Sony's Market Share:
Sony is the world’s biggest TV seller:
Sony is the world’s biggest TV seller:
Sony also is the world’s biggest electronics producer, with having a monopoly over the electronic market share. Although Apple and Samsung are the world’s leading smart phone companies in the world, Sony has revived its market leadership with the innovation of the PS4, and was a hit in its opening week in November, selling over 322,000 consoles in Japan, and today, having sold over 6 million consoles.
E-Marketing Strategy
Sony uses several webpages to market their products, such as: Sony Music, Sony Pictures, Sony Electronics etc. Sony includes corporate information, as well as product information to provide customers the info they need. Sony also has a playstation store online, where products can be purchased, as well as an online electronics store, where items can be ordered, such as cameras.
Goods and Services Sold
Sony mainly sells electronics, such as: camera’s, TV’s, DVD players, audio systems, digital music/movies, gaming consoles, like the PS4, as well as products such as smartphones and other small storage devices. Sony could also branch out and start making kitchen appliances, such as microwaves, fridges, and blenders, etc.
Distribution Channels
Sony use different channels to distribute their products, such as movie distribution companies, like Coloumbia Pictures, and ITunes, to publish their music. Sony also use electronic stores to distribute their electronics.
Profit Threats
Sony has many competitors, such as Samsung and LG, who both produce similar products to that of Sony. Sony always has to keep up to date with the latest tech, and always innovating and inventing new products to sell. If competitors create the product first, or have a cheaper price, or even the product having better features, Sony will lose profits.
E-Marketing Strategy
Sony uses several webpages to market their products, such as: Sony Music, Sony Pictures, Sony Electronics etc. Sony includes corporate information, as well as product information to provide customers the info they need. Sony also has a playstation store online, where products can be purchased, as well as an online electronics store, where items can be ordered, such as cameras.
Goods and Services Sold
Sony mainly sells electronics, such as: camera’s, TV’s, DVD players, audio systems, digital music/movies, gaming consoles, like the PS4, as well as products such as smartphones and other small storage devices. Sony could also branch out and start making kitchen appliances, such as microwaves, fridges, and blenders, etc.
Distribution Channels
Sony use different channels to distribute their products, such as movie distribution companies, like Coloumbia Pictures, and ITunes, to publish their music. Sony also use electronic stores to distribute their electronics.
Profit Threats
Sony has many competitors, such as Samsung and LG, who both produce similar products to that of Sony. Sony always has to keep up to date with the latest tech, and always innovating and inventing new products to sell. If competitors create the product first, or have a cheaper price, or even the product having better features, Sony will lose profits.